Thursday, April 15, 2010
Monday, April 5, 2010
reflection on CLICK
The study of idea diffusion or how ideas and technological innovations spread through society was on mind of Harvard sociologist Bryce Ryan when he ventured out to a Lowa cornfield at 4 a.m. On a summer day in 1939. Countless marketing texts and landmark
These researches categorize how people react to new technology by placing them into these groups: innovators, early adopters, early majority, late majority, and the laggards. The largest of all this group consist of 39% of the population have an age range of 18-24years of age. These people could be called the early adopters.
These researches categorize how people react to new technology by placing them into these groups: innovators, early adopters, early majority, late majority, and the laggards. The largest of all this group consist of 39% of the population have an age range of 18-24years of age. These people could be called the early adopters.
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